Get clear on who you want to reach and what the show needs to do for the business. Study what that audience watches, then test and develop repeatable ideas and formats around it.
Create
02
We find and prepare the host(s), produce the episodes, and handle packaging and editing with proven YouTube strategy and retention techniques. All you need to do is bring your expertise.
Distribute
03
On your channel. A recurring show under your company’s brand.
On a new channel. A creator-hosted show with its own name, brought to you by your company.
The same team handles either route and keeps releases on schedule.
Improve
04
Review what viewers choose to watch, where they drop off, and what they do next. Then use what we learn to improve our ideation, packaging, and editing for the next episodes.
OUR APPROACH / THE HERO’S JOURNEY
Your customer is the hero. Your product is the sword.
A person with a goal. A problem in the way. A tool that finally helps. We find those stories in your customers’ experiences, so the next customer can see themselves in it.
NARRATIVE / THE HERO’S JOURNEY01 / 05
FOLLOW THE STORY
01 / THE CUSTOMER
Start with someone like them.
What are they trying to build? What do they want to change? Introduce a real person with a goal your audience recognises.
THE RECOGNITION
“That sounds like me.”
02 / THE PROBLEM
Give the dragon a name.
Show what stands in their way and what it costs them. A specific problem gives the viewer a reason to care about the outcome.
THE CONNECTION
“I’m dealing with that, too.”
03 / THE WRONG TOOL
A hammer won’t solve everything.
What did they try first? Where did it fall short? Show the workarounds and false starts that made them look for a different way.
THE FRUSTRATION
“I’ve tried that.”
04 / THE RIGHT TOOL
Now the sword makes sense.
By now, we understand the need. Show how your customer used your product, the decisions they made, and why it helped.
THE REALISATION
“Now I see how it helps.”
05 / THE CHANGE
Show what’s possible now.
Return to the person we met. What can they do now that they couldn’t before? Show the evidence, then give the viewer a useful next step.
THE POSSIBILITY
“I could do that, too.”
CASE STUDY / WORKFLOW AUTOMATION COMPANY
Technical content people watch. Results your team can show.
Product launches, practical tutorials, and customer interviews. Each format gives viewers something useful and a clear reason to take the next step.
“Ultimately, what is the goal of the backend? To drive adoption. Get more people to click my link, so when my head of marketing does the Google Analytics report, he can pull up a report and go: clearly this podcast is driving adoption.”
Demand Gen × Creator Economy Lead Workflow automation company
1M+Views across the project
10K+Trackable clicks across the programme
ThousandsOf leads generated across the programme
01 / PRODUCT LAUNCH
Make the release useful.
An internal expert led the integration story. The video reached 590K views and became the channel’s third-highest-performing video.
02 / PRODUCT EDUCATION
Show the work.
Practical tutorials walk through real use cases and send viewers to templates they can use.
03 / CUSTOMER PROOF
Let customers tell it.
Enterprise customer stories paired with downloadable resources generated thousands of warm leads.
ACROSS OUR PORTFOLIO
We've done this before.
Overall results across our work with companies and creators.
100M+Views generated
1.2M+Subscribers across platforms
7MHours of watch time
FROM THE PEOPLE WE WORK WITH
Good work makes their work easier.
“
Sheldon actually understands YouTube, so I can have real strategic conversations with him. He keeps making my life easy, and everybody keeps winning.
Dylan WatkinsDemand Gen, n8n
“
What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.
Usman SheikhFounder, High Output Ventures
“
I’ve been loving the new interviews. Big step up in quality, audience fit and editing. Great work.
Luis GuzmánVP Marketing, n8n
Why us
You bring the expertise. We bring your YouTube to life.
Your experts know the product. Your customers know what changed. We know how to find the story, ask the questions, and turn the footage into an episode.
A dedicated strategist works with our editors, packaging specialists, and founders. One team handles the work between the idea and the upload, so your marketing team can stay focused.
Audience research, repeatable show formats, and episode ideas built around your expertise and business goals.
Host identification.
We find and shortlist hosts based on subject knowledge, audience fit, on-camera presence, and the reach they can bring through their existing audience.
Titles & thumbnails.
Title options, thumbnail concepts, and finished designs, developed before recording and tested after release.
Pre-production & editing.
Episode outlines, scripts, interview questions, recording preparation, video editing, sound, and supporting visuals, with a clear review process for your team.
Distribution & growth.
Turn each episode into clips, Shorts, and posts, with a distribution plan tailored to your audience, channels, and business goals.
Measurement & improvement.
Reporting on viewer response and the business outcomes we agree to track, with practical changes for the next release.
LET’S TALK
Grow your brand's presence on YouTube.
Tell us who you want to reach and what you want them to do next. We’ll talk through the YouTube ideas that could get you there.
