For B2B Tech with Enterprise Sales Cycles
The YouTube and podcast agency built to drive product adoption, not just views.
The YouTube and podcast agency built to drive product adoption, not just views.
We build the show, find the right hosts (your engineers, your community, your customers), and run the channel that builds category authority and drives product adoption, quarter after quarter. You show up for conversations. We handle everything else.
We build the show, find the right hosts (your engineers, your community, your customers), and run the channel that builds category authority and drives product adoption, quarter after quarter. You show up for conversations. We handle everything else.
Companies we've worked with
The deal is won before the demo. On YouTube.
YouTube
Podcasts
Your buyers aren't waiting for sales calls to make decisions anymore. They're watching YouTube, listening to podcasts, and comparing products months before they ever book a demo. By the time they raise their hand, they've already chosen, based on what they've been watching.
Your buyers aren't waiting for sales calls to make decisions anymore. They're watching YouTube, listening to podcasts, and comparing products months before they ever book a demo. By the time they raise their hand, they've already chosen, based on what they've been watching.
Your buyers aren't waiting for sales calls to make decisions anymore. They're watching YouTube, listening to podcasts, and comparing products months before they ever book a demo. By the time they raise their hand, they've already chosen, based on what they've been watching.
X.com
Take n8n. Their MCP video crossed 589K views. Their n8nClaw episode drove over 2,000 link clicks the marketing team ties back to adoption. The channel built more than numbers; it built n8n's authority in the workflow-automation category, the brand new buyers default to when they enter the market.
TikTok
Take n8n. Their MCP video crossed 589K views. Their n8nClaw episode drove over 2,000 link clicks the marketing team ties back to adoption. The channel built more than numbers; it built n8n's authority in the workflow-automation category, the brand new buyers default to when they enter the market. Adoption is the metric your team tracks: templates downloaded, demos booked, accounts activated. Authority is the moat that makes those numbers compound.
Adoption is the metric your team tracks: templates downloaded, demos booked, accounts activated. Authority is the moat that makes those numbers compound.
Take n8n. Their MCP video crossed 589K views. Their n8nClaw episode drove over 2,000 link clicks the marketing team ties back to adoption. The channel built more than numbers; it built n8n's authority in the workflow-automation category, the brand new buyers default to when they enter the market. Adoption is the metric your team tracks: templates downloaded, demos booked, accounts activated. Authority is the moat that makes those numbers compound.
TikTok
X.com
Podcasts
YouTube
The Outcome
Today's adoption. Tomorrow's authority. One channel.
1
Adoption, Not Views
Views are step one. Yours should report on what views drive, and what they build.
Every video we ship gets a UTM-tagged template, demo, or doc link tied to your CRM, so your CMO sees measurable impact. (At n8n, 200-500 template clicks per video. With breakouts hitting 2,000+) Adoption today. Brand tomorrow. Same channel.
1
Adoption, Not Views
Views are step one. Yours should report on what views drive, and what they build.
Every video we ship gets a UTM-tagged template, demo, or doc link tied to your CRM, so your CMO sees measurable impact. (At n8n, 200-500 template clicks per video. With breakouts hitting 2,000+) Adoption today. Brand tomorrow. Same channel.
2
The Right Person, Not Just Any Person
The internal evangelist who knows the product cold. The community creator your customers trust. The enterprise champion showing real workflows.
We find the right host(s) because your buyers don't trust brands. They trust the people who teach them. The trust transfers to you.
2
The Right Person, Not Just Any Person
The internal evangelist who knows the product cold. The community creator your customers trust. The enterprise champion showing real workflows.
We find the right host(s) because your buyers don't trust brands. They trust the people who teach them. The trust transfers to you.
3
Category Authority That Compounds
Adoption is what your CMO defends this quarter. Authority is what your CEO defends the next decade.
The channel we build doesn't just hit the metric. It compounds into the brand new buyers default to when they enter your category. Five years in, your competitors can't catch up.
3
Category Authority That Compounds
Adoption is what your CMO defends this quarter. Authority is what your CEO defends the next decade.
The channel we build doesn't just hit the metric. It compounds into the brand new buyers default to when they enter your category. Five years in, your competitors can't catch up.
The Outcome
Today's adoption. Tomorrow's authority. One channel.
1
Adoption + Views
Views are step one. Yours should report on what views drive, and what they build.
Every video we ship gets a UTM-tagged template, demo, or doc link tied to your CRM, so your CMO sees measurable impact. (At n8n, 200-500 template clicks per video. With breakouts hitting 2,000+) Adoption today. Brand tomorrow. Same channel.
2
The Right Person
The internal evangelist who knows the product cold. The community creator your customers trust. The enterprise champion showing real workflows.
We find the right host(s) because your buyers don't trust brands, they trust the people who teach them. The trust transfers to you.
3
Category Authority That Compounds
Adoption is what your CMO defends this quarter. Authority is what your CEO defends the next decade.
The channel we build doesn't just hit the metric, it compounds into the brand new buyers default to when they enter your category. Five years in, your competitors can't catch up.
Our Results
The Track Record
We've grown channels for B2B tech, dev tools, and founder-led brands. Now we apply that exclusively to B2B tech with enterprise sales cycles.
260K
Subscribers added across our clients in the last 12 months.
260K
Subscribers added across our clients in the last 12 months.
17M
YouTube views across our clients in the last 12 months.
17M
YouTube views across our clients in the last 12 months.
2.4M
Hours of watch time across our clients.
2.4M
Hours of watch time across our clients.
35M+
Short-form views across client channels.
35M+
Short-form views across client channels.
200-500
Average in-product template clicks per video. Every Video.
200-500
Average in-product template clicks per video. Every Video.
What this means for B2B tech: we know how to grow audiences that convert. We understand B2B content, interview formats, product launches, the metrics CMOs need to defend (utilization, adoption, pipeline), and the category authority that makes your brand the default consideration when new buyers enter the market.
Dylan Watkins
Demand Gen, n8n
It's amazing working with professionals. The goal of the backend is to drive adoption; get more people to click the link, so when my head of marketing pulls the Google Analytics report, he can go: clearly this podcast is driving adoption.
"
Usman Sheikh
Founder, High Output Ventures
What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.
"
Luis Guzmán
VP Marketing, n8n
Big step up in quality, audience fit and editing. Great work.
"
Dylan Watkins
Demand Gen, n8n
It's amazing working with professionals. The goal of the backend is to drive adoption; get more people to click the link, so when my head of marketing pulls the Google Analytics report, he can go: clearly this podcast is driving adoption.
"
Usman Sheikh
Founder, High Output Ventures
What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.
"
Usman Sheikh
Founder, High Output Ventures
What I liked was their analytical approach and interest in business building coupled with knowledge of social media platforms.
"
Luis Guzmán
VP Marketing, n8n
Big step up in quality, audience fit and editing. Great work.
"
Luis Guzmán
VP Marketing, n8n
Big step up in quality, audience fit and editing. Great work.
"
How It Works
You show up for conversations. We handle everything else.
Every great B2B tech channel needs three things: the right person hosting it, content tied to product adoption, and brand authority that compounds. We deliver all three.
What's included:
Strategy & Positioning
Your angle, audience, and content thesis. We find the right person inside or around your product to host, the one your buyers already see as the expert.
Full Production
Editing, thumbnails, clips, packaging. You record once, we deliver across every format.
Multi-Platform Distribution
YouTube, LinkedIn, X, TikTok, Instagram, and podcast apps. Optimized for each.
Editorial Standards
We refuse hype content by default. Your brand voice, the reason your buyers respect you, stays intact as the channel scales.
Producer Support
We join your recordings to manage flow, timing, and guest experience.
Adoption Tracking
UTM links, template-click attribution, performance dashboards. Built so your Head of Marketing can pull the report that ties content back to product adoption.
How It Works
You show up for conversations. We handle everything else.
Every great B2B tech channel needs three things: the right person hosting it, content tied to product adoption, and brand authority that compounds. We deliver all three.
What's included:
Strategy & Positioning
Your angle, audience, and content thesis. We find the right person inside or around your product to host, the one your buyers already see as the expert.
Full Production
Editing, thumbnails, clips, packaging. You record once, we deliver across every format.
Multi-Platform Distribution
YouTube, LinkedIn, X, TikTok, Instagram, and podcast apps. Optimized for each.
Editorial Standards
We refuse hype content by default. Your brand voice, the reason your buyers respect you, stays intact as the channel scales.
Producer Support
We join your recordings to manage flow, timing, and guest experience.
Adoption Tracking
UTM links, template-click attribution, performance dashboards. Built so your Head of Marketing can pull the report that ties content back to product adoption.
How It Works
You show up for conversations. We handle everything else.
Every great B2B tech channel needs three things: the right person hosting it, content tied to product adoption, and brand authority that compounds. We deliver all three.
What's included:
Strategy & Positioning
Your angle, audience, and content thesis. We find the right person inside or around your product to host, the one your buyers already see as the expert.
Full Production
Editing, thumbnails, clips, packaging. You record once, we deliver across every format.
Multi-Platform Distribution
YouTube, LinkedIn, X, TikTok, Instagram, and podcast apps. Optimized for each.
Editorial Standards
We refuse hype content by default. Your brand voice, the reason your buyers respect you, stays intact as the channel scales.
Producer Support
We join your recordings to manage flow, timing, and guest experience.
Adoption Tracking
UTM links, template-click attribution, performance dashboards. Built so your Head of Marketing can pull the report that ties content back to product adoption.
How We Work Together
Start. Prove. Scale.
Phase 1: Getting Started
Build Your Foundation
A 3-month engagement to prove the fit. You show up, we build your channel and media presence.
$10,000+
/ month
3-month commitment
Strategy & positioning
1 video podcast per week
3 shorts per week
Titles & Thumbnails
YouTube, podcast, Instagram & TikTok
Guest scheduling (your network)
Adoption tracking & analytics
Weekly strategy reviews
90-day pilot, cancel anytime. If you're not seeing traction by month 3, you walk away. No questions, no strings.
Phase 2: Scaling
Accelerate Growth
For clients who've proven fit with us, or already have traction elsewhere. We build a custom engagement around your goals.
Custom Pricing
Minimum 3-month commitment
Strategy & positioning
>1 video podcast per week
Additional distribution (LinkedIn, X)
Guest sourcing & booking
Producer support on calls
Dedicated strategist
Custom enterprise integrations
We take on 3 new clients per quarter. We have this limit because we're building channels, not churning content. 2 spots available for Q3 2026.
FAQ
Questions we hear
What makes you different from other agencies?
Three things. One: we measure on adoption and authority, not views. The same channel that drives the click compounds into your category brand. Two: we refuse hype content by default. No engagement-bait. The taste your team built is the reason we're trusted with your voice. Three: we work exclusively with B2B tech with enterprise sales cycles. We don't dilute the playbook serving every industry.
What metrics do you measure on?
Two layers. Adoption: template downloads, demo signups, doc-page hits, free-trial activations. Every video gets a UTM-tagged artifact tied to your CRM. Authority: watch time, returning viewers, branded search lift, subscriber growth — the metrics that prove your buyers are learning from you, not just clicking. Both layers show up in the dashboard. Pipeline impact is the report your CMO defends to the CFO.
What's the ROI?
ROI shows up in three places. Adoption: in-product clicks, template downloads, demo signups, free-trial activations. Every video tied to a number your CMO can take to the CFO. Pipeline: the buyers who chose you because they watched the right video, tracked through UTMs and CRM attribution. Pipeline impact typically shows up 90 to 180 days after launch. Authority: watch time, returning viewers, branded search lift, inbound from people who already feel like they know you. Authority compounds slowly, then suddenly. We'll walk you through specific client benchmarks for your category on the strategy call.
We don't have an in-house host. What then?
We find one. Internal evangelists (the engineer who knows the product cold), community creators (the YouTuber your customers already follow), enterprise champions (the customer doing impressive work with your tool), or agency founders deploying your product into their clients. The right host is whichever one your buyers will trust.
Why does this work for B2B tech specifically?
Three reasons. One: B2B buyers research on YouTube and podcasts before they ever talk to sales. Long-form content meets them where they're already deciding. Two: technical products are teachable in ways consumer products aren't, and a five-minute video can move a buyer from curious to active user. Three: enterprise sales cycles compound trust over time, and the channel you build today is still working for you 18 months from now when the buyer is finally ready.
What's the time commitment?
Minimal. We handle everything except the conversations and content themselves. If you want to host yourself, you record. If you don't, we find the host for you.
What makes you different from other agencies?
Three things. One: we measure on adoption and authority, not views. The same channel that drives the click compounds into your category brand. Two: we refuse hype content by default. No engagement-bait. The taste your team built is the reason we're trusted with your voice. Three: we work exclusively with B2B tech with enterprise sales cycles. We don't dilute the playbook serving every industry.
What metrics do you measure on?
Two layers. Adoption: template downloads, demo signups, doc-page hits, free-trial activations. Every video gets a UTM-tagged artifact tied to your CRM. Authority: watch time, returning viewers, branded search lift, subscriber growth — the metrics that prove your buyers are learning from you, not just clicking. Both layers show up in the dashboard. Pipeline impact is the report your CMO defends to the CFO.
What's the ROI?
ROI shows up in three places. Adoption: in-product clicks, template downloads, demo signups, free-trial activations. Every video tied to a number your CMO can take to the CFO. Pipeline: the buyers who chose you because they watched the right video, tracked through UTMs and CRM attribution. Pipeline impact typically shows up 90 to 180 days after launch. Authority: watch time, returning viewers, branded search lift, inbound from people who already feel like they know you. Authority compounds slowly, then suddenly. We'll walk you through specific client benchmarks for your category on the strategy call.
We don't have an in-house host. What then?
We find one. Internal evangelists (the engineer who knows the product cold), community creators (the YouTuber your customers already follow), enterprise champions (the customer doing impressive work with your tool), or agency founders deploying your product into their clients. The right host is whichever one your buyers will trust.
Why does this work for B2B tech specifically?
Three reasons. One: B2B buyers research on YouTube and podcasts before they ever talk to sales. Long-form content meets them where they're already deciding. Two: technical products are teachable in ways consumer products aren't, and a five-minute video can move a buyer from curious to active user. Three: enterprise sales cycles compound trust over time, and the channel you build today is still working for you 18 months from now when the buyer is finally ready.
What's the time commitment?
Minimal. We handle everything except the conversations and content themselves. If you want to host yourself, you record. If you don't, we find the host for you.
Let's chat
Book a strategy call
Our Team
Meet the founders
Focused on building new media infrastructure for B2B tech.
Sina Sahami
Sina Sahami
Co-Founder
Co-Founder
Founder and CEO of YT Jobs, the creator economy's largest talent marketplace with 500K+ users and trusted by Y Combinator, Lovable, MrBeast, Warner Media, and more.
Previously built paid media strategies that generated $50M+ for info-businesses. Active investor in companies including Rippling.
Founder and CEO of YT Jobs, the creator economy's largest talent marketplace with 500K+ users and trusted by Y Combinator, Lovable, MrBeast, Warner Media, and more.
Previously built paid media strategies that generated $50M+ for info-businesses. Active investor in companies including Rippling.
Sheldon Bishop
Sheldon Bishop
Co-Founder
Co-Founder
Built a media company growing over 700K followers & generating over $2M for clients. Now leads content strategy and team leadership generating over 12M views in the last 6 months.
Writes a newsletter on startups read by leaders at Stripe, YouTube, Meta, beehiiv, Snap, Hubspot, and more.
Built a media company growing over 700K followers & generating over $2M for clients. Now leads content strategy and team leadership generating over 12M views in the last 6 months.
Writes a newsletter on startups read by leaders at Stripe, YouTube, Meta, beehiiv, Snap, Hubspot, and more.